KATY PERRY
W Magazine AR Trailer
W Magazine launched an augmented reality experience bringing to life a three-dimensional, “talking” cover, as well as a series of short films, interactive features, and AR-enhanced fashion portfolios.
AR Academy
Instagram AR Effect
Designed to engage the user in the theme of space exploration, AR Academy highlights the Spark AR platform capabilities using image based target tracking, face tracking, and planar surface tracking.
Amazon Pajama Jam
Instagram AR Effect
Using the "hands-free option" in Instagram Reels, the user tries to “hit” the snowballs with their hands while following along to the pajama jam dance song.
THE TATE
The Tate ‘Untold Stories’ AR Effects
Augmented reality debuts at The Tate Britain art gallery to explore the hidden narrative of existing paintings and the artists behind them.
The Magic Order
Facebook AR Effect
Netflix's first graphic novel "The Magic Order" get's launched with an Augmented Reality experience using Facebook's image recognition capabilities.
GAME OF THRONES
Night King | Facebook AR Effect
The Mill’s New York studio created a chilling AR Night King filter for HBO’s season 7 finale of Game of Thrones.
STRANGER THINGS 2
Facebook AR Effect
Transform into the Demogorgon and journey into the Upside Down.
Afropunk
Instagram AR Effect
The Mill and Facebook collaborated with Yung Yemi to bring his Afro-Futurist artwork to life for Afropunk Brooklyn Festival.
FANTASTIC BEASTS
Instagram AR Effect
Be the witch or wizard of your dreams with the Fantastic Beasts AR effect. Unlock the camera effect icon and reveal four magic wands with unique powers by following Warner Brothers on Instagram.
Alex Wasabi
Instagram AR Effect
Alex Wassabi is an American Internet personality and actor. His YouTube channel inspired this camera effect.
X-FILES
Facebook AR Effects
The Mill continued it's collaboration with Facebook AR studio to create out of this world effects for the X-Files.
READY PLAYER ONE
Facebook AR Effect
The Mill collaborated with Warner Bros. Pictures and Facebook to create 3 distinct AR portal effects for Steven Spielberg’s Ready Player One.
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