For the launch of Facebook’s new Target AR functionality, The Mill collaborated with Warner Bros. Pictures and Facebook to create 3 distinct AR portal effects for Steven Spielberg’s Ready Player One. We took scenes from the film and translated them into cinematic AR tableaus that premiered at SXSW 2018 in Austin.
Role: Cinema 4D + AR Studio
Emerging Tech: The Mill
Creative Director: Kinda Akash
Senior Designer: Pierce Gibson
Developer: Fabio Piparo, Jeffrey Wang, Kim Köhler
Designers: Conrad McLeod, Chet Hirsch, Steve Kutny, Mikhael Villegas, Alex Allain
Technical Artists: Damian Kwiatkowski, Ryan Federman, Scott Denton, Nick Johnnides, Xuan Seifert
Creative Director: Kinda Akash
Senior Designer: Pierce Gibson
Developer: Fabio Piparo, Jeffrey Wang, Kim Köhler
Designers: Conrad McLeod, Chet Hirsch, Steve Kutny, Mikhael Villegas, Alex Allain
Technical Artists: Damian Kwiatkowski, Ryan Federman, Scott Denton, Nick Johnnides, Xuan Seifert
