#PajamaJam was the first holiday hashtag challenge by Amazon Fashion. Using the "hands-free option" in Instagram Reels, the user tries to “hit” the snowballs with their hands while following along to the pajama jam dance song.
Role: Motion Design + Cinema 4D + Spark AR

Production Company: The Mill
Design/Spark AR:  Steven Kutny
Producer: Oliver Schwartz
Creative Director: Magdalena Cebula
Developer: Kim Koehler, Richard Lapham
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