W Magazine launched an augmented reality experience bringing to life a three-dimensional, “talking” cover, as well as a series of short films, interactive features, and AR-enhanced fashion portfolios.

Designed to engage the user in the theme of space exploration, AR Academy highlights the Spark AR platform capabilities using image based target tracking, face tracking, and planar surface tracking.

Using the "hands-free option" in Instagram Reels, the user tries to “hit” the snowballs with their hands while following along to the pajama jam dance song.

Augmented reality debuts at The Tate Britain art gallery to explore the hidden narrative of existing paintings and the artists behind them.

Netflix's first graphic novel "The Magic Order" get's launched with an Augmented Reality experience using Facebook's image recognition capabilities.

The Mill’s New York studio created a chilling AR Night King filter for HBO’s season 7 finale of Game of Thrones.

Transform into the Demogorgon and journey into the Upside Down.

The Mill and Facebook collaborated with Yung Yemi to bring his Afro-Futurist artwork to life for Afropunk Brooklyn Festival.

Be the witch or wizard of your dreams with the Fantastic Beasts AR effect. Unlock the camera effect icon and reveal four magic wands with unique powers by following Warner Brothers on Instagram.

Alex Wassabi is an American Internet personality and actor. His YouTube channel inspired this camera effect.

The Mill continued it's collaboration with Facebook AR studio to create out of this world effects for the X-Files.

The Mill collaborated with Warner Bros. Pictures and Facebook to create 3 distinct AR portal effects for Steven Spielberg’s Ready Player One.